Prepared Courses

Project Manager

Pace

3 days in the company
2 days of training

Campus

Lyon and Saint-Etienne

Prerequisite

Ms 1 : A level+3
Ms 2 : A-level +4 et +5

Duration

1092 hours over 2 years

PRESENTATION of Ms

The Specialised Management programme is a two-year course (Bac+4 and Bac+5) offering a common core of General Management and 8 specialisations, which the learner can choose according to his/her professional project. The general management modules provide a foundation of skills required by future managers in the fields of marketing, human resources, project management, purchasing, finance, law and, of course, management.
The specialisation modules start at the beginning of the training.

THE MARKETING COMMUNICATION SPECIALITY

With the evolution of technologies and the digital boom, the marketing and communication professions are undergoing profound change. For their part, consumers are changing and their expectations today are different from those of yesterday.
Whatever their size or sector of activity, one of the major challenges for companies is to develop an effective marketing and communication strategy with a view to business development and profitability. In the light of these observations, ECEMA trains the Marketing & Communication managers of tomorrow through teaching carried out exclusively by professionals rooted in the world of work. Training is also available in VAE (Validation of Prior Learning and Experience).

OPPORTUNITIES

  • Marketing Manager
  • Communication Manager
  • Project Manager
  • International Product Manager
  • Web Product Manager
  • Social Media Manager

WHY CHOOSE ECEMA?

Since the creation of ECEMA in 2003, this training has been available on a part-time basis, like all the others. At the end of this Ms course, you will obtain the title “Project Manager” – Certification registered with the RNCP by decree of 17 July 2015 published in the Official Journal of 25 July 2015, issued by the ECEMA Lyon Association – European Higher Institution for Part-time Management.
ECEMA is a member institution of the Collège de Paris. Thanks to this network, ECEMA benefits from numerous partnerships in France and abroad. In addition, thanks to its growing reputation, ECEMA has more than 500 partner companies where part-time workers work.

SUCCESS RATE

Pass rate for level 7 exams before rattrapage: 72.25% *Average for all the campuses of the class of 2019.
Pass rate for level 7 exams after rattrapage: 88.9% *Average for all the campuses of the class of 2019.

PROFESSIONAL INTEGRATION

Professional integration of the 2019 graduating class 6 months after obtaining the title: 82%.

PRICES

Contact us

SALARY

The average annual salary in Project Management, all specialities combined, is 35.6 K€.

TRAINING PROGRAMME AND MODULES Ms 1 and 2

The “Marketing and Communication Project Manager” part-time course is designed as a real springboard to employment. It offers a complete overview of the skills and tools (particularly in the digital field) needed to build and manage high value-added projects. All training courses are given by professionals. The latter carry out their activities in addition to working at ECEMA. This allows the part-time students to be as close as possible to the reality in the field and to benefit from concrete examples and exercises.

Managing and coordinating relations with project sponsors

  • Presentation of the block programme
  • Labour law
  • Business criminal law
  • Mastering Excel
  • Cost and margin calculations
  • Marketing pour manager
  • Marketing digital fondamental
  • The challenges of communciation
  • Introduction to CSR
  • Geopolitics
  • International Study Case
  • International Marketing
  • Business English : negotiating skills and techniques
  • Fundamentals of project management
  • Managing the project management of a project
  • Specifications, calls for tenders and public contracts
  • Quality management
  • Dashboards and reporting
  • Marketing research
  • e-Marketing Plan
  • Strategic marketing issues

Plan activities within budget and manage risks

  • Presentation of the block programme
  • Project management (applications)
  • Agile methods
  • Marketing of services
  • Sustainable marketing – Green Marketing
  • Industrial marketing
  • Business English – Drive the project deadlines
  • Introduction to HTML code
  • Website creation (Under WordPress)
  • E-Commerce and CMS
  • Social Selling
  • Google Adwords
  • Google Analytics
  • Financial analysis
  • Return on investment
  • Estimated budget
  • Drawing up a Business Plan
  • Profitability analysis applied to the dissertation
  • Excel applied to project management
  • Business English – Risk Analysis
  • Brand strategy
  • Packaging et Merchandising
  • DTP
  • Inbound Marketing
  • Media planning and cross channel
  • Social Media Management
  • GDPR and marketing-communication
  • Methodology of the skills assessment

Recruiting, leading and managing the project team

  • Presentation of the block programme
  • Recruitment
  • Team management
  • Management and leadership
  • Business English (Training Plan and Team Motivation)
  • Conflict management
  • Emotional intelligence and self-confidence
  • Change management
  • Skills management and assessment interviews
  • Problem analysis and resolution
  • Gamification and advergames
  • Graphic design
  • Web design and video production

Drawing up the project’s purchasing strategy and managing relations with suppliers

  • Presentation of the block programme
  • Purchasing marketing
  • Contract law
  • Management of marketing & communication projects
  • Management and sustainable development
  • Product manager and innovation
  • Big Data – Data Mining – Smart Data

Develop and deploy a communication strategy towards the project’s stakeholders

  • Presentation of the block programme
  • Advanced project management
  • Real business case
  • Management of inter-generational relations
  • Business English (Ensure stakeholder engagement throughout the project)
  • Communication plan
  • Crisis communication
  • Strategic planning
  • Strategic marketing
  • Internal communication
  • Public speaking
  • Management of digital transformation
  • Mobile Marketing
  • Search Engine Optimisation (SEO)
  • Management of display campaigns
  • Communication of influence
  • Corporate communication
  • Business intelligence

EXAMS AND HIGHLIGHTS OF THE YEAR

Year 1

  • Part-time work-study and skills assessment (written + oral)
  • Creation of a website under WordPress
  • Vocational assessment in companies
  • Continuous control
  • Case study of 6 hours per block of skills

Year 2

  • Creativity and Innovation Challenge
  • Real business case
  • Biannual case studies
  • Professional assessment in companies
  • Professional management dissertation

MAIN OBJECTIVES OF THE TRAINING

To master the tools and methods of strategic and operational management in order to be able to pilot and manage marketing and communication in various fields of activity. These tools and methods can be broken down into the following disciplines:

  • Etudes Marketing
  • Strategic and Operational Marketing
  • Inbound Marketing
  • Communication plan
  • Internal communication
  • Influential and Corporate Communication
  • Crisis communication
  • Strategic planning
  • E-commerce and CMS
  • E-marketing plan
  • Google Adwords / Google Analytics
  • Management of display campaigns
  • Social Selling / Social Media Management
  • Project Monitoring and Steering
  • Product and Innovation Manager
  • Big Data, Data Mining, Smart Data etc.

Integrate other skills and qualities that are complementary and essential to Marketing and Communication: project management, office automation skills (mainly Excel spreadsheets), time and stress management, empathy, curiosity, rigour, perseverance etc.

HOW TO INTEGRATE THE Ms MARKETING-COMMUNICATION AND DIGITAL STRATEGY OF ECEMA?

Information and Admission Sessions take place throughout the year. You must register for a date to take the admission tests. An overall presentation of ECEMA is given by the director of the establishment or by the Enterprise Department. This is followed by a one-hour test: 30 minutes of general knowledge quizzes including questions in English and 30 minutes of specialist quizzes. Finally, the individual motivation interviews take place on the same day. Admission results are announced within 48 hours. Foreign candidates must go directly to the following address to pass the admission session: admission@collegedeparis.fr.

PART-TIME TRAINING

Like all ECEMA courses, the Ms Marketing and Communication is available on a part-time basis. The Companies division follows each part-time student, from the time he or she looks for a part-time job until the end of his or her contract. The latter benefit from advice and coaching: throughout the year, professional monitoring is carried out by the training advisors in order to follow the development and progress of each individual’s part-time training and education.

INTERNATIONAL MOBILITY AT ECEMA

International mobility is one of the values that ECEMA wishes to develop from year to year. As a member of the Collège de Paris, ECEMA benefits from an immense international network of partners. Part-time students have the opportunity during their training to study abroad.

Every year, the part-time students also have the opportunity to go on Learning Expeditions, complete organised stays, guaranteeing total immersion in the professional world of each destination. Each country has its own specificities: management, cultural approach, structure, field of expertise etc. Visits to companies and universities, discovery of incubators, meetings with professionals or cultural visits during each stay, everything is done to create a unique experience.