The challenge of creativity 
“You see things and you say: Why do you say that? I dream of things that never existed and I say: why not? “- George Bernard Shaw
At the end of the challenge, a cocktail party is organised in order to present the winning teams with the following trophies:
- Trophy for the most original idea
- Trophy for the most convincing business plan
- Trophy for the most realistic project
- Trophy for the most striking presentation