3 days in the company
2 days of training
or full time


Lyon and Saint-Etienne


A-level +1


565 h in the 1st year
547 h in the 2nd year


Through an introduction to marketing, human resources, commerce or management, this post-baccalaureate cycle provides you with all the fundamental lessons necessary to prepare you for the world of business and, more generally, the professional world. The Bachelor’s degree enables students to understand the reality of business life thanks to participative teaching methods and concrete projects carried out in teams. Its vocation is to help you forge effective working and organisational methods in order to understand the company and know how to act for its development.

Thanks to a broad curriculum, this two-year course enables you to tackle many areas specific to business and management schools. You will thus be guided, advised and oriented in the choice of your third year option.


  • Sales Administration Manager
  • Management assistant
  • Commercial Assistant(s)
  • Account Manager


Since the creation of ECEMA in 2003, this training has been available on a part-time or full time basis, like all the others.
ECEMA is a member institution of the Collège de Paris. Thanks to this network, ECEMA benefits from numerous partnerships in France and abroad. In addition, thanks to its growing reputation, ECEMA has more than 500 partner companies where part-time workers work.


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The “Marketing and Communication Project Manager” part-time course is designed as a real springboard to employment. It offers a complete overview of the skills and tools (particularly in the digital field) needed to build and manage high value-added projects. All training courses are given by professionals. The latter carry out their activities in addition to working at ECEMA. This allows the part-time students to be as close as possible to the reality in the field and to benefit from concrete examples and exercises.

Transversal Skills

  • TS: Introduction to the competence block
  • Interpersonal communication
  • Management of collaborative tools
  • Law – Moot court
  • Relationship marketing
  • Business english
  • Strat-up and entrepreneurship
  • Digital identity
  • Tools for professional efficiency
  • Personal branding
  • TS: Professional projects: sales sustainability + customer relationship management
  • TS: Business Management
  • TS: General corporate culture

Customer Relationship Management

  • TS: Introduction to the competence block
  • Customer relationship development and negotiation
  • Commercial law
  • Business english
  • Marketing and external communication
  • Customer Relationship Management
  • Management of collaborative tools
  • Sales sustainability
  • TS: General Economics
  • TS: General corporate culture
  • TS: Professional projects: sales sustainability + customer relationship management

Administrative and financial follow-up of the client file

  • TS: Introduction to the competence block
  • Administrative organisation of the activity
  • Company management
  • Sales administration
  • Commercial management tools
  • Customer risk management
  • Business Law
  • Business english
  • TS: General Economics
  • TS: General corporate culture
  • TS: Customer relationship study project

Support for management and administrative organisation

  • TS: Introduction to the competence block
  • Management and management of activities
  • Internal communication
  • Business english
  • Human resources administration
  • Company management
  • Management of collaborative tools
  • Supplier relationship management
  • TS: Initiation to coding
  • TS: General Economics
  • TS: General corporate culture
  • TS: Customer relationship management file


Information and Admission Sessions take place throughout the year. You must register for a date to take the admission tests. An overall presentation of ECEMA is given by the director of the establishment or by the Enterprise Department. This is followed by a one-hour test: 30 minutes of general knowledge quizzes including questions in English and 30 minutes of specialist quizzes. Finally, the individual motivation interviews take place on the same day. Admission results are announced within 48 hours. Foreign candidates must go directly to the following address to pass the admission session: [email protected].


Like all ECEMA courses, the Bachelor’s degree is accessible on a part-time basis. The Companies division follows each part-time student, from the time he or she looks for a part-time job until the end of his or her contract. The latter benefit from advice and coaching: throughout the year, professional monitoring is carried out by the training advisors in order to follow the development and progress of each individual’s part-time training and education.


International mobility is one of the values that ECEMA wishes to develop from year to year. As a member of the Collège de Paris, ECEMA benefits from an immense international network of partners. Part-time students have the opportunity during their training to study abroad.

Every year, the part-time students also have the opportunity to go on Learning Expeditions, complete organised stays, guaranteeing total immersion in the professional world of each destination. Each country has its own specificities: management, cultural approach, structure, field of expertise etc. Visits to companies and universities, discovery of incubators, meetings with professionals or cultural visits during each stay, everything is done to create a unique experience.